{"id":8954,"date":"2019-12-04T10:30:37","date_gmt":"2019-12-04T01:30:37","guid":{"rendered":"http:\/\/nori.company\/?p=8954"},"modified":"2019-12-04T10:30:37","modified_gmt":"2019-12-04T01:30:37","slug":"%ec%87%bc%ed%8d%bc%eb%b8%94-%ec%bd%98%ed%85%90%ec%b8%a0-%eb%b8%8c%eb%9e%9c%eb%94%a9-%ed%8d%bc%ed%8f%ac%eb%a8%bc%ec%8a%a4-%eb%a7%88%ec%bc%80%ed%8c%85-o4o-%ec%84%9c%eb%b9%84%ec%8a%a4","status":"publish","type":"post","link":"https:\/\/nori.company\/?p=8954","title":{"rendered":"\u201c\uc1fc\ud37c\ube14 \ucf58\ud150\uce20, \ube0c\ub79c\ub529 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305, O4O \uc11c\ube44\uc2a4\u201d 2020 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ud2b8\ub80c\ub4dc\ub420 \uac83"},"content":{"rendered":"
<\/p>\n
‘Startup’s Story Platform\u2019 \"\"<\/p>\n

\ub0b4\ub144 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc0b0\uc5c5\uc758 \ud654\ub450\ub294 \uc1fc\ud37c\ube14 \ucf58\ud150\uce20(Shoppable Contents), \uc74c\uc131 \uac80\uc0c9 \uad11\uace0, \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0, \ube0c\ub79c\ub529 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305, O4O(Online for Offline) \uc11c\ube44\uc2a4\uac00 \ub420 \uac83\uc73c\ub85c \ubcf4\uc778\ub2e4.<\/p>\n

\ub514\uc9c0\ud138 \uad11\uace0 \uc804\ubb38\uae30\uc5c5 \uc778\ud06c\ub85c\uc2a4\uac00 \ubc1c\ud45c\ud55c \u20182020 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ud2b8\ub80c\ub4dc \ub9ac\ud3ec\ud2b8\u2019<\/a>\uc5d0 \ub530\ub974\uba74, 2020\ub144 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc5c5\uacc4\uc5d0\uc11c\ub294 \uc628\ub77c\uc778 \ucf58\ud150\uce20\ub97c \ud1b5\ud574 \uc9c1\uc811 \uad6c\ub9e4\uae4c\uc9c0 \uc774\uc5b4\uc9c8 \uc218 \uc788\ub294 \u2018\uc1fc\ud37c\ube14 \ucf58\ud150\uce20\u2019\uac00 \uc8fc\uc694 \ub9c8\ucf00\ud305 \uae30\ubc95\uc73c\ub85c \ubd80\uc0c1\ud560 \uc804\ub9dd\uc774\ub2e4. \uc1fc\ud37c\ube14 \ucf58\ud150\uce20\uc758 \uc778\uae30 \uc694\uc778\uc740 \ud3ec\ud138, SNS, \uc774\ucee4\uba38\uc2a4 \ub4f1 \ub2e4\uc591\ud55c \ub514\uc9c0\ud138 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uac04\ud3b8 \uacb0\uc81c\uc5d0 \uc8fc\ub825\ud558\ub294 \ud750\ub984\uacfc \ub9de\ubb3c\ub824 \ud3b8\ub9ac\ud55c \uc0ac\uc6a9\uc131\uc73c\ub85c \uc778\ud574 \uc774\uc6a9\uc790\ub4e4\uc758 \uacb0\uc81c \uc804\ud658\ub960\uc774 \ud5a5\uc0c1\ub418\uace0 \uc788\uae30 \ub54c\ubb38\uc73c\ub85c \ubd84\uc11d\ub41c\ub2e4.<\/p>\n

\ud50c\ub7ab\ud3fc \uc5c5\uacc4\uc5d0\uc11c\ub3c4 \uc1fc\ud37c\ube14 \ucf58\ud150\uce20 \uae30\ub2a5\uc744 \uac16\ucd98 \uad11\uace0 \uc0c1\ud488\uc744 \ub0b4\ub193\uace0 \uc788\ub2e4. \uc1fc\ud37c\ube14 \ucf58\ud150\uce20\uc758 \ub300\ud45c \uc8fc\uc790\uc778 \uc778\uc2a4\ud0c0\uadf8\ub7a8\uc740 \uc62c\ud574 10\uc6d4 \ub9d0 \ud53c\ub4dc\uc5d0 \ub178\ucd9c\ub418\ub294 \uc774\ubbf8\uc9c0 \uce74\ub4dc\uc5d0 \uc81c\ud488 \ub9c1\ud06c \ubc0f \uad6c\ub9e4 \ud398\uc774\uc9c0\ub97c \ud0dc\uadf8\ud560 \uc218 \uc788\ub294 \uc1fc\ud551 \uad11\uace0 \uc0c1\ud488\uc744 \ucd9c\uc2dc\ud588\ub2e4. \uc778\uc2a4\ud0c0\uadf8\ub7a8\uc5d0\uc11c \uc801\uadf9 \ud65c\uc6a9\ub418\uace0 \uc788\ub294 \u2018\uc2a4\ud1a0\ub9ac\u2019 \uc5ed\uc2dc \uad11\uace0 \uc601\uc5ed\uc73c\ub85c \ud655\uc7a5\ub410\ub2e4. \uc81c\ud55c \uc2dc\uac04 \ub0b4 \ubcf4\uc5ec\uc9c0\ub294 \uc2a4\ud1a0\ub9ac \uad11\uace0\uc5d0 \u2018\uc9c0\uae08 \uad6c\ub9e4\ud558\uae30\u2019, \u2018\ub354 \uc54c\uc544\ubcf4\uae30\u2019 \ub4f1\uc758 \ucd94\uac00 \ud0ed\uc744 \uad6c\uc131\ud574 \uad6c\ub9e4 \uac00\ub2a5\ud55c \uc678\ubd80 \uc0ac\uc774\ud2b8\ub85c \uc5f0\uacb0\uc774 \uac00\ub2a5\ud558\ub3c4\ub85d \ud588\ub2e4.<\/p>\n

\ub124\uc774\ubc84\ub294 \uc9c0\ub09c 8\uc6d4 \ubdf0\ud2f0 \uc778\ud50c\ub8e8\uc5b8\uc11c\uac00 \ub124\uc774\ubc84 \ub3d9\uc601\uc0c1 \ud50c\ub7ab\ud3fc \ub0b4\uc5d0\uc11c \uc0c1\ud488\uc744 \ud310\ub9e4\ud560 \uc218 \uc788\ub3c4\ub85d \u2018\ubdf0\uc2a4\ud0c0 \ub9c8\ucf13\u2019\uc744 \ucd9c\uc2dc\ud588\ub2e4. \ub86f\ub370\ud648\uc1fc\ud551\uc740 \ubaa8\ubc14\uc77c \uc571 \u2018\ubab0\ub9ac\ube0c(Molive)\u2019\ub97c \ud1b5\ud574 \ubaa8\ubc14\uc77c \uc0dd\ubc29\uc1a1\uc73c\ub85c \uc81c\ud488\uc744 \ud64d\ubcf4\ud558\uace0 \ubc14\ub85c \uad6c\ub9e4\ud560 \uc218 \uc788\ub294 \ubc84\ud2bc\uc744 \uc81c\uacf5\ud558\ub294 \ub4f1 \ud648\uc1fc\ud551 \uc5c5\uacc4\uc5d0\uc11c\ub3c4 \uc1fc\ud37c\ube14 \ucf58\ud150\uce20\ub97c \ud65c\ubc1c\ud788 \ub3c4\uc785\ud558\uace0 \uc788\ub2e4.<\/p>\n

\ub610 2020\ub144\uc740 \uc2a4\ub9c8\ud2b8 \uc2a4\ud53c\ucee4\ub97c \ud1b5\ud55c \uc74c\uc131 \uc1fc\ud551\uc758 \uc99d\uac00\uc640 \ud568\uaed8 \uc74c\uc131 \uac80\uc0c9 \uad11\uace0 \uc2dc\uc7a5\uc774 \ud655\ub300\ub420 \uac83\uc73c\ub85c \ubcf4\uc778\ub2e4. \uc9c0\ub09c 7\uc6d4 \uc778\ud06c\ub85c\uc2a4 <\uc74c\uc131 \uad11\uace0> \ub9ac\ud3ec\ud2b8\uc5d0 \ub530\ub974\uba74 \ubbf8\uad6d \uc2a4\ub9c8\ud2b8 \uc2a4\ud53c\ucee4 \ubcf4\uc720\uc790 \uc911 20%\uac00 \u201c\uc74c\uc131\uc73c\ub85c \uc0c1\ud488\uc744 \uad6c\ub9e4\/\uc8fc\ubb38\ud55c \uc801\uc774 \uc788\ub2e4\u201d\uace0 \ub2f5\ud588\uc73c\uba70 \u201c\uc74c\uc131 \uc1fc\ud551\uc774 \ub354 \uc27d\ub2e4\u201d\uace0 \uc751\ub2f5\ud55c \ube44\uc728\uc740 42%\uc5d0 \ub2ec\ud574 \uc74c\uc131 \ucc98\ub9ac \uae30\uc220\uc5d0 \ub300\ud55c \ub9cc\uc871\ub3c4\uac00 \uc804\ubc18\uc801\uc73c\ub85c \ub9e4\uc6b0 \ub192\uac8c \ub098\ud0c0\ub098\uace0 \uc788\ub294 \uac83\uc73c\ub85c \uc870\uc0ac\ub410\ub2e4.<\/p>\n

\uc62c\ud574 IT \uc5c5\uacc4\uc5d0\uc11c\ub294 \uc74c\uc131 \uc778\uc2dd \uae30\uc220\uc744 \ud65c\uc6a9\ud55c \ub2e4\uc591\ud55c \uc2e0\uaddc \uc11c\ube44\uc2a4\uac00 \ub098\uc654\ub2e4. \uc544\ub9c8\uc874\uc758 AI \uc2a4\ud53c\ucee4 \u2018\uc54c\ub809\uc0ac(Alexa)\u2019\uac00 \uac1c\ubc1c\ud55c \uc74c\uc131 \ubab0\uc785\ud615 \uac8c\uc784 \u2018\ub354 \uba54\uc774\uc988(Westworld: The Maze)\u2019\uac00 \ub300\ud45c\uc801\uc774\ub2e4. \uc774 \uac8c\uc784\uc740 \uc774\uc6a9\uc790\uac00 \uc74c\uc131 \uba85\ub839\ud55c \ub300\ub85c \uc2a4\ud1a0\ub9ac\uac00 \uc804\uac1c\ub418\ub294 \uac8c\uc784 \ud504\ub85c\ubaa8\uc158\uc73c\ub85c 2019\ub144 6\uc6d4 \uce78 \uad11\uace0\uc81c\uc5d0\uc11c \uadf8\ub791\ud504\ub9ac\ub97c \uc218\uc0c1\ud55c\ubc14 \uc788\ub2e4.<\/p>\n

\ud55c\ud3b8 SK\ud154\ub808\ucf64\uc758 \u2018\ud2f0\ub9f5\u2019\uacfc \u2018\ub204\uad6c\u2019\ub294 \ud50c\ub7ab\ud3fc\uacfc \uae30\uc220\ub825\uc744 \uc81c\ud734\ud574 \uc2a4\ud0c0\ubc85\uc2a4 \uc74c\uc131 \uc8fc\ubb38 \uc11c\ube44\uc2a4\ub97c \uc120\ubcf4\uc600\ub2e4. \uc6b4\uc804 \uc911 \uc74c\uc131 \ube44\uc11c\ub97c \uc18c\ud658\ud574 \uc74c\ub8cc \uc8fc\ubb38\uc744 \ud558\uba74 GPS \uc815\ubcf4\ub97c \uae30\ubc18\uc73c\ub85c \uac00\uae4c\uc6b4 \uc9c0\uc810\uc5d0 \uc8fc\ubb38 \uc811\uc218\uac00 \uac00\ub2a5\ud558\uace0, \ub9e4\uc7a5\uae4c\uc9c0 \ub0b4\ube44\uac8c\uc774\uc158 \uc548\ub0b4\ub97c \ubc1b\uc744 \uc218 \uc788\ub2e4.<\/p>\n

2020\ub144 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0\ub294 \uae30\uc874\uc758 \uc628\ub77c\uc778 \ud50c\ub7ab\ud3fc\ubfd0 \uc544\ub2c8\ub77c TV \uc601\uc5ed\uc5d0\uc11c\ub3c4 \ubcf8\uaca9\uc801\uc73c\ub85c \uad6c\ud604\ub420 \uc804\ub9dd\uc774\ub2e4. \uae30\uc874\uc5d0\ub294 \uc2dc\uccad\ub960\ub85c TV \uad11\uace0 \uc131\uacfc\ub97c \uce21\uc815\ud588\uae30 \ub54c\ubb38\uc5d0 \uad11\uace0 \uc9d1\ud589 \uc2dc \uc815\ud655\ud55c \ud0c0\uac9f\ud305\uacfc \uc720\ud6a8 \ub178\ucd9c \ube48\ub3c4 \uad00\ub9ac\uac00 \uc5b4\ub824\uc6e0\ub2e4. \uadf8\ub7ec\ub098 \ucd5c\uadfc IPTV\ub098 \uc2a4\ub9c8\ud2b8 TV, OTT \ub4f1 TV \uc11c\ube44\uc2a4\uac00 \ub298\uc5b4\ub0a8\uc5d0 \ub530\ub77c \ub514\uc9c0\ud138 \uad11\uace0\uc758 \uce21\uc815 \ubc29\uc2dd\uc778 CPM, CPC \uc218\uce58\ub97c \ud65c\uc6a9\ud574 \uad11\uace0\ube44 \uc808\uac10 \ubc0f \ud6a8\uc728\uc801\uc778 \uc6b4\uc601\uc774 \uac00\ub2a5\ud574\uc84c\ub2e4.<\/p>\n

\ud55c\ud3b8 \uc628\ub77c\uc778 \ud50c\ub7ab\ud3fc\uc5d0\uc11c\uc758 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0\ub294 \uc131\/\uc5f0\ub839 \ub370\ubaa8 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud55c \ud0c0\uac9f\ud305\ubfd0 \uc544\ub2c8\ub77c \ub2e4\uc591\ud55c \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\ub294 \ubc29\ud5a5\uc73c\ub85c \uc9c4\ud654\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub41c\ub2e4. \ub124\uc774\ubc84\ub294 \ubbf8\ub9ac \uc815\ud574\uc9c4 \uad11\uace0 \uc18c\uc7ac\ub97c \ub0a0\uc528\uc5d0 \ub530\ub77c \ub2e4\ub974\uac8c \ub178\ucd9c\ud560 \uc218 \uc788\ub294 \uad11\uace0\uc0c1\ud488\uc744 \uc120\ubcf4\uc600\uc73c\uba70, \ub354 \ub098\uc544\uac00 GPS\ub098 IP\ub97c \ud65c\uc6a9\ud574 \uc9c0\uc5ed\uc801\uc778 \ub0a0\uc528 \ucc28\uc774\ub97c \ud65c\uc6a9\ud55c \uad11\uace0 \uc81c\uc791\ub3c4 \uac00\ub2a5\ud558\ub2e4.<\/p>\n

\uc62c\ud574\ub294 \ub9ac\uc6cc\ub4dc\ub97c \ud1b5\ud574 \uad11\uace0 \uc2dc\uccad\uc774\ub098 \uc571 \uc124\uce58, \ud3ec\ud138 \ud0a4\uc6cc\ub4dc \uac80\uc0c9\uc744 \uc720\ub3c4\ud558\ub294 \ud615\ud0dc\uc758 \ub9c8\ucf00\ud305\uc774 \ud070 \uc778\uae30\ub97c \ub04c\uc5c8\ub2e4. \uae30\uc874 \ube0c\ub79c\ub529 \uad11\uace0\ub294 \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub97c \ud1b5\ud574 \ub178\ucd9c\uacfc \ud074\ub9ad\uc73c\ub85c\ub9cc \uc131\uacfc \uc9c0\ud45c\ub97c \ubcfc \uc218 \uc788\uc5c8\uc73c\ub098, \u2018\ube0c\ub79c\ub529 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\u2019\uc740 \ube0c\ub79c\ub4dc \uc778\uc9c0 \uacfc\uc815\uc5d0 \ub300\ud55c \uc18c\ube44\uc790\uc758 \ud589\ub3d9\uc744 \ub514\uc9c0\ud138 \uae30\ub85d\uc73c\ub85c \ub0a8\uae38 \uc218 \uc788\ub294 \uc2dc\uc2a4\ud15c\uc73c\ub85c \uad6c\uc131\ub410\ub2e4.<\/p>\n

\ube0c\ub79c\ub529 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc5d0\uc11c \uc18c\ube44\uc790\ub294 \uad11\uace0\ub97c \uc811\ud558\uae30\ub9cc \ud558\uba74 \ub9ac\uc6cc\ub4dc\ub97c \ubc1b\uc744 \uc218 \uc788\uc5b4 \uc801\uadf9\uc801\uc778 \ube0c\ub79c\ub4dc \ud0d0\uc0c9 \ud589\ub3d9\uc744 \ubcf4\uc778\ub2e4. \ucd5c\uadfc \u2018\ud1a0\uc2a4\u2019\ub97c \uc911\uc2ec\uc73c\ub85c \uae08\uc735 \uc5c5\uacc4\uac00 \uc790\uccb4 \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 \ucd9c\uc11d\uccb4\ud06c, \ud034\uc988, \uc124\ubb38, \uad11\uace0 \uc2dc\uccad\uc744 \ud1b5\ud574 \ub9ac\uc6cc\ub4dc\ub97c \uc81c\uacf5\ud558\ub294 \uad11\uace0\uac00 \uc120\ud48d\uc801\uc778 \uc778\uae30\ub97c \ub048 \uac83\uc774 \ub300\ud45c\uc801\uc778 \uc608\ub2e4. \uc774\ub294 \u2018\uc571\ud14c\ud06c\u2019\ub97c \uc120\ud638\ud558\ub294 \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\uc758 \uc120\ud638\uc640 \ub9de\ubb3c\ub824 \ud070 \ud638\uc751\uc744 \uc5bb\uc740 \uac83\uc73c\ub85c \ubd84\uc11d\ub41c\ub2e4.<\/p>\n

\ube44\ub300\uba74 \uc11c\ube44\uc2a4\ub85c \ub5a0\uc624\ub978 \u2018\uc5b8\ud0dd\ud2b8 \ub9c8\ucf00\ud305(Untact Marketing)\u2019\uc740 \ud0a4\uc624\uc2a4\ud06c, \ubb34\uc778 \ub9c8\ud2b8, \ub85c\ubcf4 \uc5b4\ub4dc\ubc14\uc774\uc800, AI \ub85c\ubd07, \ucc57\ubd07, \ubc30\ub2ec\uc8fc\ubb38, \uc774\ub3d9\uc218\ub2e8 \ud638\ucd9c \uc11c\ube44\uc2a4 \ub4f1 \ub2e4\uc591\ud55c \uc601\uc5ed\uc5d0\uc11c \ud50c\ub7ab\ud3fc\uc73c\ub85c \uad6c\ud604\ub410\ub2e4. \uc5b8\ud0dd\ud2b8 \ub9c8\ucf00\ud305\uc740 \ud5a5\ud6c4 \ub514\uc9c0\ud138 \uba38\uc2e0\uc744 \ud1b5\ud574 \uc624\ud504\ub77c\uc778 \uc11c\ube44\uc2a4\ub97c \ubcf4\ub2e4 \uccb4\uacc4\uc801\uc774\uace0 \uc2a4\ub9c8\ud2b8\ud558\uac8c \uc81c\uacf5\ud558\ub294 \u2018O4O(Online for Offline)\u2019 \uc11c\ube44\uc2a4\ub85c \ud655\uc7a5\ub418\uc5b4 \ubcf8\uaca9\uc801\uc73c\ub85c \uc2dc\uc7a5\uc5d0 \uc790\ub9ac\uc7a1\uc744 \uc804\ub9dd\uc774\ub2e4.<\/p>\n

\ud0a4\uc624\uc2a4\ud06c\ub294 \uc5b8\ud0dd\ud2b8 \ub9c8\ucf00\ud305\uc758 \ub300\ud45c\uc801\uc778 \uae30\uc220\ub85c \ub2e4\uc591\ud55c \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c \ud65c\uc6a9\ub418\uace0 \uc788\uc73c\uba70, \ucd5c\uadfc\uc5d0\ub294 \uc219\ubc15\uc5c5\uacc4\uc5d0\uc11c\ub3c4 \ud0a4\uc624\uc2a4\ud06c\ub97c \uc801\uadf9 \ub3c4\uc785\ud558\uace0 \uc788\ub2e4. \uc219\ubc15 \ud50c\ub7ab\ud3fc \uc57c\ub180\uc790\ub294 \uc2dc\ub9ac\uc5bc, \uac00\ub78c\uacfc \ud611\uc5c5, \ud0a4\uc624\uc2a4\ud06c\ub97c \ud1b5\ud574 \uccb4\ud06c\uc778, \uccb4\ud06c\uc544\uc6c3, \uacb0\uc81c \uc2dc\uc2a4\ud15c\uc744 \uc81c\uacf5\ud558\ub294 \ubb34\uc778 \ud638\ud154\uc744 \uc99d\uc124\ud588\ub2e4. \ucd5c\uadfc\uc5d0\ub294 \ub450\uc0b0\ub85c\ubcf4\ud2f1\uc2a4\uac00 AI \uae30\uc220\uc744 \ud1b5\ud574 \uce74\ud398 \uc11c\ube59\uc774 \uac00\ub2a5\ud55c \ub85c\ubd07\uc744 \uac1c\ubc1c\ud558\uace0 \uc624\ud504\ub77c\uc778 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud574 \uc790\ub3d9\ud654 \uc2dc\uc2a4\ud15c \uace0\ub3c4\ud654\ub97c \ucd94\uc9c4\ud558\ub294 \ub4f1 \uc5b8\ud0dd\ud2b8 \ub9c8\ucf00\ud305 \ubc0f O4O \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \uc5f0\uad6c\ub294 \uc5c5\uacc4\uc5d0\uc11c \ud65c\ubc1c\ud788 \uc9c4\ud589\ub418\uace0 \uc788\ub2e4.
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‘Startup’s Story Platform\u2019 \ub0b4\ub144 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc0b0\uc5c5\uc758 \ud654\ub450\ub294 \uc1fc\ud37c\ube14 \ucf58\ud150\uce20(Shoppable Contents), \uc74c\uc131 \uac80\uc0c9 \uad11\uace0, \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0, \ube0c\ub79c\ub529 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305, 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