{"id":5579,"date":"2019-09-20T10:09:59","date_gmt":"2019-09-20T01:09:59","guid":{"rendered":"http:\/\/nori.company\/?p=5579"},"modified":"2019-09-20T10:09:59","modified_gmt":"2019-09-20T01:09:59","slug":"%eb%a7%88%ec%bc%80%ed%84%b0-%ec%97%b4%ec%97%90-%ec%97%ac%eb%8d%9f-%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%8f%99%ec%98%81%ec%83%81-%ea%b4%91%ea%b3%a0-%ec%a6%9d%ea%b0%80%ed%95%a0-%ea%b2%83","status":"publish","type":"post","link":"https:\/\/nori.company\/?p=5579","title":{"rendered":"\ub9c8\ucf00\ud130 \uc5f4\uc5d0 \uc5ec\ub35f, \u201c\uc628\ub77c\uc778 \ub3d9\uc601\uc0c1 \uad11\uace0 \uc99d\uac00\ud560 \uac83\u201d"},"content":{"rendered":"
<\/p>\n
‘Startup’s Story Platform\u2019 \uc2a4\ud0c0 \uc720\ud22c\ubc84\ub4e4\uc758 \uace0\uc218\uc785\uc774 \uad6d\ub0b4\uc5d0\uc11c\ub3c4 \uc5f0\uc77c \ud654\uc81c\uc778 \uac00\uc6b4\ub370, \uc628\ub77c\uc778 \ub3d9\uc601\uc0c1 \uad11\uace0\ub294 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uacc4\uc18d \uac01\uad11\ubc1b\uc744 \uc804\ub9dd\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4.<\/p>\n

\ucee8\uc124\ud305 \uae30\uc5c5 \uce78\ud0c0\uc758 \uc5f0\ub840 \uc5f0\uad6c\uc778 \u2018\ubbf8\ub514\uc5b4 \ubc14\ub85c \ubcf4\uae30(Getting Media Right)\u2019 2019\ub144 \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74, 2020\ub144 \ub514\uc9c0\ud138 \uad11\uace0 \uc608\uc0b0\uc774 \ub300\ud3ed \uc99d\uac00\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ud588\ub2e4.<\/p>\n

\ud574\ub2f9 \uc5f0\uad6c \uc124\ubb38\uc5d0 \ucc38\uc5ec\ud55c \uc2dc\ub2c8\uc5b4 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790 488 \uba85\uc5d0\uac8c \ub0b4\ub144 \ubbf8\ub514\uc5b4 \ucc44\ub110 \ubcc4 \ub9c8\ucf00\ud305 \uc608\uc0b0 \ud22c\uc790 \uc804\ub9dd\uc744 \uc9c8\ubb38\ud55c \uacb0\uacfc, \uc608\uc0b0\uc774 \uc99d\uac00\ud560 \ucc44\ub110\ub85c\uc11c \uc628\ub77c\uc778 \ub3d9\uc601\uc0c1(84%), SNS(70%), \ud31f\uce90\uc2a4\ud2b8(63%), \uc5b4\ub4dc\ubc34\uc2a4\ub4dc TV(advanced TV, 54%), \uc628\ub77c\uc778 \ub514\uc2a4\ud50c\ub808\uc774(52%) \uc21c\uc73c\ub85c \ub192\uac8c \uc751\ub2f5\ud588\ub2e4.<\/p>\n

\"\"<\/p>\n

\ubc18\uba74 \uc2e0\ubb38\uacfc \uc7a1\uc9c0 \uad11\uace0 \uc608\uc0b0\uc774 \uac10\uc18c\ud560 \uac83\uc774\ub77c\ub294 \uc751\ub2f5\uc740 \uac01\uac01 66%\uc640 70%\uc5d0 \ub2ec\ud588\uc73c\uba70 POS, \uc625\uc678\uad11\uace0, \ub77c\ub514\uc624, \uc804\ud1b5 TV\uad11\uace0 \ubaa8\ub450 \uc720\uc9c0 \ud639\uc740 \uac10\uc18c\ud560 \uac83\uc774\ub77c\ub294 \uc804\ub9dd\uc774 \ub192\uc544 \uc804\ud1b5\ub9e4\uccb4 \uad11\uace0\uc2dc\uc7a5\uc758 \uc9c0\uc18d\uc801\uc778 \ud1f4\uc870 \ucd94\uc138\ub97c \uc608\uace0\ud588\ub2e4. \ud574\ub2f9 \uc124\ubb38\uc5d0 \ucc38\uc5ec\ud55c \uc751\ub2f5\uc790\ub294 \uc138\uacc4 \uc804\uc5ed\uc758 \uad11\uace0\uc8fc, \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\/\ubbf8\ub514\uc5b4 \uc5d0\uc774\uc804\uc2dc, \ubbf8\ub514\uc5b4 \ud68c\uc0ac\uc758 \ub9e4\ub2c8\uc800, \uc774\uc0ac, \ubd80\uc0ac\uc7a5, \uc218\uc11d \ubd80\uc0ac\uc7a5, C\ub808\ubca8 \uc784\uc6d0 \ub4f1 \uc2dc\ub2c8\uc5b4\uae09 \uc774\uc0c1 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub85c \uad6c\uc131\ub410\ub2e4.<\/p>\n

\"\"<\/a>\uc628\ub77c\uc778 \uad11\uace0\uc2dc\uc7a5 \uc120\ud638 \uc591\uc0c1\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc131\uacfc \uce21\uc815\uc740 \uc5ec\uc804\ud788 \ub09c\uad00\uc778 \uacfc\uc81c\ub85c \ub4dc\ub7ec\ub0ac\ub2e4. \uc804\uccb4 \uc751\ub2f5\uc790\uc758 76%\uac00 \uad00\ub9ac\ud558\ub294 \ube0c\ub79c\ub4dc\uac00 \ubbf8\ub514\uc5b4 \ucc44\ub110 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc88b\uc740 \uc131\uacfc\ub97c \uac70\ub450\uace0 \uc788\ub294 \uc9c0 \uc885\ud569\uc801\uc73c\ub85c \ud3c9\uac00\ud558\uae30 \uc5b4\ub835\ub2e4\ub294\ub370 \ub3d9\uc758\ud588\ub2e4. \uce78\ud0c0\ub294 \u201c\uc6d4\ub4dc \uac00\ub4e0(walled garden)\uc73c\ub85c \ubd88\ub9ac\ub294 \ub514\uc9c0\ud138 \uc601\uc5ed\uc758 \uce21\uc815 \uc0ac\uac01\uc9c0\ub300\ub85c \uc778\ud574 \uad11\uace0\uc8fc\ub4e4\uc774 \ub2e4\uc591\ud55c \ucc44\ub110 \uc804\ubc18\uc5d0 \uac78\uce5c \ube0c\ub79c\ub4dc\uc758 \uc131\uacfc \uce21\uc815\uc5d0 \uc5ec\uc804\ud788 \uc5b4\ub824\uc6c0\uc744 \uacaa\uace0 \uc788\ub294 \uc2e4\uc815\u201d\uc774\ub77c\uace0 \ubc1d\ud614\ub2e4.<\/p>\n

\ubfd0\ub9cc \uc544\ub2c8\ub77c, \ubbf8\ub514\uc5b4 \uc608\uc0b0 \uc9d1\ud589\uc758 \uc801\uc808\ud55c \ubc30\ubd84\uc5d0 \ub300\ud574\uc11c\ub3c4 \ub9c8\ucf00\ud305 \uc5c5\uc885 \uc885\uc0ac\uc790\uc758 \uc790\uc2e0\uac10\uc740 \ub192\uc9c0 \uc54a\uc558\ub2e4. \uc804\uccb4 \uc751\ub2f5\uc790 \uc911 \uad11\uace0\uc8fc 46%\ub294 \ub514\uc9c0\ud138\uacfc \uc624\ud504\ub77c\uc778 \ubbf8\ub514\uc5b4 \uc0ac\uc774\uc5d0 \uc801\uc808\ud55c \ubc38\ub7f0\uc2a4\ub97c \ub9de\ucd94\uace0 \uc2dc\ub108\uc9c0 \ud6a8\uacfc\ub97c \ub0b4\uace0 \uc788\ub294\uc9c0 \uc790\uc2e0\ud560 \uc218 \uc5c6\ub2e4\uace0 \ub9d0\ud588\ub2e4.<\/p>\n

\u2018\ubbf8\ub514\uc5b4 \ubc14\ub85c\ubcf4\uae30\u00a02019:\u00a0<\/span>\uc5ed\ub3d9\ud558\ub294 \ub9c8\ucf00\ud305(Getting Media Right 2019: Marketing in Motion)\u2019\u00a0<\/span>\uc8fc\uc694 \uc2dc\uc0ac\uc810\uc740 \uc544\ub798\uc640 \uac19\ub2e4.<\/span><\/p>\n

\uad11\uace0\uc8fc 88%\ub97c \ud3ec\ud568\ud55c \uac70\uc758 \ub300\ubd80\ubd84\uc758 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 \ub2e8\uae30 \ud310\ub9e4\ub7c9 \uc99d\uac00\uc640 \uc7a5\uae30 \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0 \ud615\uc131(brand-building) \uc0ac\uc774 \uade0\ud615\uc744 \ub9de\ucd94\ub294 \uac83\uc774 \uc911\uc694\ud558\ub2e4\uace0 \uc778\uc815\ud588\ub2e4. \uadf8\ub7ec\ub098 54%\ub9cc\uc774 \uc7a5\uae30\uc640 \ub2e8\uae30 \ubaa8\ub450\ub97c \uace0\ub824\ud574 \uc131\uacfc\ub97c \uce21\uc815\ud558\uace0 \uc788\uc5c8\uc73c\uba70 38%\ub294 \uc5ec\uc804\ud788 \ub2e8\uae30 \ud310\ub9e4\ub7c9 \uacb0\uacfc\uce58\uc5d0\ub9cc \uc758\uc874\ud558\uace0 \uc788\ub2e4.<\/p>\n

\uad11\uace0\uc8fc \ub137\uc5d0 \ud558\ub098(25%)\ub294 \ub9c8\ucf00\ud305 \uc870\uc9c1\uc744 \ud1b5\ud569\ud558\uc9c0 \ubabb\ud588\uc73c\uba70 27%\ub294 \ubbf8\ub514\uc5b4\uc640 \ube44\ubbf8\ub514\uc5b4 \uc804\ub7b5\uc744 \ud1b5\ud569\ud558\uc9c0 \uc54a\uace0 \uc788\ub2e4.<\/p>\n

\ud604\uc7ac \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790 \uc911 80%\uac00 \uad11\uace0 \ucea0\ud398\uc778 \uc9d1\ud589 \uc2dc \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ud0c0\uac9f\ud305\uc744 \ud65c\uc6a9\ud558\uace0 \uc788\uc73c\uba70 2020\ub144\uc5d0\ub294 \uc774 \uc218\uce58\uac00 90%\uc5d0 \uc721\ubc15\ud560 \uc804\ub9dd. \uadf8\ub7fc\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uc57d 32%\uc758 \uad11\uace0\uc8fc\ub294 \uc801\uc808\ud55c \uccad\uc911\uc5d0\uac8c \uc131\uacf5\uc801\uc73c\ub85c \ud0c0\uac9f\ud305\ud558\uace0 \uc788\ub294\uc9c0 \ud655\uc2e0\ud558\uc9c0 \ubabb\ud558\uace0 \uc788\ub2e4.<\/p>\n

\uac1c\uc778\uc815\ubcf4\uc815\ucc45 \ubcf4\ud638\uc758 \uc138\uacc4\uc801\uc778 \uac15\ud654 \ucd94\uc138\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\u2219\ubbf8\ub514\uc5b4 \uc5d0\uc774\uc804\uc2dc \uc808\ubc18 \uac00\ub7c9, \uad11\uace0\uc8fc\uc758 73% \uac00\ub7c9 \ub4f1 \uad11\uace0\uc5c5\uacc4 \ub300\ubd80\ubd84\uc740 \ucfe0\ud0a4\ub9ac\uc2a4 \uc138\uc0c1\uc5d0 \ub300\ud55c \ub300\ube44\ub97c \uc2dc\uc791\ud558\uc9c0 \uc54a\uc740 \uac83\uc73c\ub85c \ub098\ud0c0\ub098, \uc5c5\uacc4\uc5d0 \ubbf8\uce60 \uc601\ud5a5\uc5d0 \uc6b0\ub824\ub97c \ub0b3\uace0 \uc788\ub2e4.<\/p>\n

\uc751\ub2f5\ud55c \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790 3\ubd84\uc758 2 \uc774\uc0c1\uc774 \ub9de\ucda4\ud615 \ucf58\ud150\uce20 \uac1c\ubc1c\uc774 \ud544\uc218\uc784\uc5d0 \ub3d9\uc758\ud558\uc9c0\ub9cc \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \uad11\uace0 \ucea0\ud398\uc778\uc758 \ub9e5\ub77d\uc5d0 \uc801\uc6a9\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud574 \uc790\uc2e0\ud558\uc9c0 \ubabb\ud558\uace0 \uc788\ub2e4. \uccad\uc911\uc758 \uba54\uc2dc\uc9c0 \uc218\uc6a9\uc744 \ub192\uc774\uae30 \uc704\ud574\uc11c\ub294 \uc5b4\ub5a4 \ucf58\ud150\uce20\uac00 \uc5b4\ub5a4 \ub9e5\ub77d\uc5d0 \ub9de\uac8c \ub2e4\ub4ec\uc5b4\uc838\uc57c \ud560 \uc9c0\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\uac00 \ud544\uc694\ud558\ub2e4.
\n https:\/\/ift.tt\/2Oct3RS<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

‘Startup’s Story Platform\u2019 \uc2a4\ud0c0 \uc720\ud22c\ubc84\ub4e4\uc758 \uace0\uc218\uc785\uc774 \uad6d\ub0b4\uc5d0\uc11c\ub3c4 \uc5f0\uc77c \ud654\uc81c\uc778 \uac00\uc6b4\ub370, \uc628\ub77c\uc778 \ub3d9\uc601\uc0c1 \uad11\uace0\ub294 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uacc4\uc18d \uac01\uad11\ubc1b\uc744 \uc804\ub9dd\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4. \ucee8\uc124\ud305…<\/p>\n","protected":false},"author":1,"featured_media":5580,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[138],"tags":[139,140],"class_list":["post-5579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-it","tag-it","tag-140"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/nori.company\/wp\/wp-content\/uploads\/2019\/09\/1-2.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pa3PO4-1rZ","jetpack-related-posts":[{"id":8954,"url":"https:\/\/nori.company\/?p=8954","url_meta":{"origin":5579,"position":0},"title":"\u201c\uc1fc\ud37c\ube14 \ucf58\ud150\uce20, \ube0c\ub79c\ub529 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305, O4O \uc11c\ube44\uc2a4\u201d 2020 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ud2b8\ub80c\ub4dc\ub420 \uac83","author":"\ub178\ub9ac\ucef4\ud37c\ub2c8","date":"2019\ub144 12\uc6d4 4\uc77c","format":false,"excerpt":"'Startup's Story Platform\u2019 \ub0b4\ub144 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc0b0\uc5c5\uc758 \ud654\ub450\ub294 \uc1fc\ud37c\ube14 \ucf58\ud150\uce20(Shoppable Contents), \uc74c\uc131 \uac80\uc0c9 \uad11\uace0, \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0, \ube0c\ub79c\ub529 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305, O4O(Online for Offline) \uc11c\ube44\uc2a4\uac00 \ub420 \uac83\uc73c\ub85c \ubcf4\uc778\ub2e4. \ub514\uc9c0\ud138 \uad11\uace0 \uc804\ubb38\uae30\uc5c5 \uc778\ud06c\ub85c\uc2a4\uac00 \ubc1c\ud45c\ud55c \u20182020 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ud2b8\ub80c\ub4dc \ub9ac\ud3ec\ud2b8\u2019\uc5d0 \ub530\ub974\uba74, 2020\ub144 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc5c5\uacc4\uc5d0\uc11c\ub294 \uc628\ub77c\uc778 \ucf58\ud150\uce20\ub97c \ud1b5\ud574 \uc9c1\uc811 \uad6c\ub9e4\uae4c\uc9c0 \uc774\uc5b4\uc9c8 \uc218 \uc788\ub294 \u2018\uc1fc\ud37c\ube14\u2026","rel":"","context":""IT"\uc5d0\uc11c","block_context":{"text":"IT","link":"https:\/\/nori.company\/?cat=138"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/nori.company\/wp\/wp-content\/uploads\/2018\/12\/2p_main.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/nori.company\/wp\/wp-content\/uploads\/2018\/12\/2p_main.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/nori.company\/wp\/wp-content\/uploads\/2018\/12\/2p_main.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/nori.company\/wp\/wp-content\/uploads\/2018\/12\/2p_main.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/nori.company\/wp\/wp-content\/uploads\/2018\/12\/2p_main.jpg?resize=1050%2C600&ssl=1 3x, 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