{"id":267,"date":"2016-04-18T10:19:13","date_gmt":"2016-04-18T01:19:13","guid":{"rendered":"http:\/\/nori.company\/?p=267"},"modified":"2017-03-26T18:49:54","modified_gmt":"2017-03-26T09:49:54","slug":"%eb%a6%b0%ec%8a%a4%ed%83%80%ed%8a%b8%ec%97%85-aarrr-%eb%a7%a4%ed%8a%b8%eb%a6%ad%ec%8a%a4-%ed%95%b4%ec%a0%81%ec%a7%80%ed%91%9c","status":"publish","type":"post","link":"https:\/\/nori.company\/?p=267","title":{"rendered":"\ub9b0\uc2a4\ud0c0\ud2b8\uc5c5 AARRR\ub9e4\ud2b8\ub9ad\uc2a4, \ud574\uc801\uc9c0\ud45c"},"content":{"rendered":"<p><strong>Acquisition(\ud68d\ub4dd) :\u00a0\uc6b0\ub9ac\u00a0\uc11c\ube44\uc2a4\ub97c\u00a0\uc5b4\ub514\uc11c\u00a0\uc5b4\ub5bb\uac8c\u00a0\uc811\ud558\uace0\u00a0\uc788\ub294\uac00<\/strong><strong>?<\/strong><\/p>\n<p>\uc6b0\ub9ac\ub098\ub77c\uac00\u00a0\uadf8\u00a0\ub3d9\uc548\u00a0\uc9d1\uc911\ud574\uc628\u00a0\u2018\uc628\ub77c\uc778\ub9c8\ucf00\ud305\u2019\uc758\uc601\uc5ed\uc785\ub2c8\ub2e4.\u00a0\uace0\uac1d\ub4e4\uc774\u00a0\uc5b4\ub514\uc11c\u00a0\uc5b4\ub5bb\uac8c\u00a0\ubc29\ubb38\ud558\ub294\uc9c0\ub97c\u00a0\ubaa8\ub978\ub2e4\uba74,\u00a0\uc5b4\ub514\ub2e4\u00a0\ub3c8\uc744\u00a0\uc4f0\uac70\ub098\ub9c8\ucf00\ud305\uc744\u00a0\ud574\uc57c\ud558\ub294\uc9c0\u00a0\ubaa8\ub978\ub2e4\ub294\u00a0\uc774\uc57c\uae30\uc785\ub2c8\ub2e4.\u00a0\uace0\uac1d\ub4e4\uc774\u00a0 \uc5b4\ub514\uc11c\u00a0\uc624\ub294\uc9c0=&gt;\uc5b4\ub514\uc5d0\u00a0\ubaa8\uc5ec\u00a0\uc788\ub294\uc9c0=&gt;\uace0\uac1d\u00a0\ud2b9\uc131\uc774\u00a0\ubb34\uc5c7\uc778\uc9c0\uae4c\uc9c0\u00a0\uace0\ubbfc\ud560\u00a0\uc218\u00a0\uc788\uc5b4\uc57c\u00a0\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u00a0 Activation :\u00a0\uc0ac\uc6a9\uc790\uac00\u00a0\ucc98\uc74c\u00a0\uc11c\ube44\uc2a4\ub97c\u00a0\uc774\uc6a9\ud560\u00a0\ub54c,\u00a0\uae0d\uc815\uc801\uc778\u00a0\uacbd\ud5d8\uc744\u00a0\uc81c\uacf5\ud558\ub294\uac00<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>\ucd5c\uadfc\u00a0\ub79c\ub529\ud398\uc774\uc9c0\uc5d0\u00a0\ub300\ud55c\u00a0\uac1c\ub150\ub4e4\uc774\u00a0\ub9ce\uc774\u00a0\uc5b8\uae09\ub418\uace0\u00a0\uc788\ub294\ub370\uc694.\u00a0\u00a0\uace0\uac1d\ub4e4\uc774\u00a0\uc6b0\ub9ac\u00a0\uc0ac\uc774\ud2b8\uc5d0\u00a0\ucc98\uc74c\u00a0\ub4e4\uc5b4\uc624\uba74\u00a0\uc5b4\ub5a4\u00a0\uc561\uc158\uc744\u00a0\ud558\ub294\uc9c0\uc5d0\u00a0\ub300\ud55c\ubd84\uc11d\uc785\ub2c8\ub2e4.\u00a0\uc774\ud0c8\ub960\uc740\u00a0\uc5bc\ub9c8\uc778\uc9c0,\u00a0\uccab\u00a0\ud398\uc774\uc9c0\uc5d0\uc11c\u00a0\uc5b4\ub514 \ub85c\u00a0\uc774\ub3d9\ud558\ub294\uc9c0\u00a0\ubb34\uc5c7\uc744\u00a0\ud074\ub9ad\ud558\ub294\uc9c0,\u00a0\uc5b4\ub290\uc815\ub3c4\u00a0engagement\ub97c\u00a0\uac00\uc9c0\ub294\uc9c0\ub97c\u00a0\uc54c\u00a0\uc218\u00a0\uc788\uc5b4\uc57c\u00a0\ud569\ub2c8\ub2e4.\u00a0\uc5b4\ub835\uac8c\u00a0\ub4e4\uc5b4\uc628\u00a0\uace0\uac1d\ub4e4\uc774\u00a0\uc11c\ube44\uc2a4\ub97c\u00a0\uc81c\ub300\ub85c\u00a0\ud65c\uc6a9\u00a0\uc548\ud558\uace0\u00a0\ub098\uac00\uba74\u00a0\uc65c\u00a0\uc548\ud558\uace0\u00a0\ub098\uac00\ub294\uc9c0,\u00a0\uc4f0\uba74\u00a0\uadf8\u00a0\uc774\uc720\ub97c\uc54c\uc544\uc11c\u00a0\ub354\u00a0\uac15\ud654\ud558\uae30\u00a0\ub4f1\uc744\u00a0\ud558\ub824\uba74\u00a0\uc774\u00a0\ubd80\ubd84\uc5d0\u00a0\ub300\ud55c\u00a0\uc811\uadfc\uc774\u00a0\ub9ce\uc774\u00a0\ud544\uc694\ud569\ub2c8\ub2e4.\u00a0\ub2e8\u00a00.1%\ub9cc\u00a0\uac1c\uc120\ud574\ub3c4\u00a0\uc2e4\uc81c\u00a0\uc131\uacfc\uc5d0\uc11c\ub294\u00a0\uc5c4\uccad\ub09c\u00a0\ud6a8\uacfc\ub97c\u00a0\ub098\ud0c0\ub0b4\uae30\u00a0\ub54c\ubb38\uc5d0\u00a0\uc815\uc131\uc744\u00a0\ub9ce\uc774\u00a0\uc3df\uc544\uc57c\u00a0\ud558\ub294\u00a0\ubd80\ubd84\uc774\uc9c0\ub9cc\u00a0\uc9c0\uae08\uae4c\uc9c0\ub294\u00a0\uc774\u00a0\ubd80\ubd84\uc5d0\u00a0\ub300\ud55c\u00a0\uc5f0\uad6c\uac00\u00a0\ub9ce\uc774\u00a0\uc9c4\ud589\ub418\uc9c0\u00a0\uc54a\uc558\uc2b5\ub2c8\ub2e4.\u00a0\ucd5c\uadfc1~2\ub144\uc804\ubd80\ud130\ub294\u00a0\ub9ce\uc740\u00a0\ud68c\uc0ac\ub4e4\uc774\u00a0\uc774\u00a0\ubd80\ubd84\uc5d0\u00a0\ub300\ud574\uc11c\u00a0\uc5f0\uad6c\ub97c\u00a0\ud558\uace0\u00a0\uc788\uace0\u00a0A\/B\ud14c\uc2a4\ud2b8\ub4f1\uc744\u00a0\ud1b5\ud574\uc11c\u00a0\uc810\uc810\u00a0\uba54\ub274\uc5bc\ud654(?)\uae4c\uc9c0\u00a0\uc9c4\ud589\ud558\uace0\uc788\ub294\u00a0\uc0c1\ud669\uc785\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u00a0 Retention :\u00a0\uc774\ud6c4\uc758\u00a0\uc11c\ube44\uc2a4\u00a0\uc7ac\uc0ac\uc6a9\ub960\uc740\u00a0\uc5b4\ub5bb\uac8c\u00a0\ub418\ub294\uac00?<\/strong><\/p>\n<p>\uc7ac\u00a0\ubc29\ubb38\/\u00a0\uc7ac\u00a0\uc0ac\uc6a9\ub960\uc5d0\u00a0\ub300\ud55c\u00a0\uc601\uc5ed\uc785\ub2c8\ub2e4.\u00a0\uc774\u00a0\ubd80\ubd84\uc744\u00a0\uc798\u00a0\uc124\uacc4\ub97c\u00a0\ud574\uc57c\u00a0\uace0\uac1d\u00a0engagement\uac00\u00a0\uc99d\uac00\ud558\uac8c\u00a0\ub418\uace0\u00a0\uc2e4\uc81c\u00a0\ub9e4\ucd9c\ub85c\u00a0\uc5f0\uacb0\ub420\u00a0\ud655\ub960\uc774\u00a0\ub192\uc544\uc9d1\ub2c8\ub2e4.\u00a0\uacbd\ud5d8\uc0c1\u00a0\ubd24\uc744\u00a0\ub54c\u00a0\ubcf4\uba74\u00a0\ud68c\uc6d0\uac00\uc785\ud558\uace0\u00a01~2\uc77c\uc548\uc5d0\u00a0\uad6c\ub9e4\ud558\ub294\u00a0\uace0\uac1d\ub4e4\uc774\u00a080~90%\uac00\ub7c9\ub429\ub2c8\ub2e4.\u00a0\uc989\u00a0\uad6c\ub9e4\ub97c\u00a0\uacb0\uc815\ud558\uace0\ud68c\uc6d0\uac00\uc785\uc744\u00a0\uc9c4\ud589\ud55c\ub2e4\uace0\u00a0\ubcfc\u00a0\uc218\u00a0\uc788\uc2b5\ub2c8\ub2e4. \uac00\uc785 \uc774\ud6c4\ubd80\ud130 \uc0c1\ud488\uc5d0 \uad00\uc2ec\uc744 \uac00\uc84c\ub2e4\uace0 \ud310\ub2e8\ud558\uc9c0 \ub9d0\uace0\u00a0\uac00\uc785\u00a0\uc774\uc804\uc5d0\u00a0\uc5bc\ub9c8\ub098\u00a0\ub9ce\uc740\u00a0\uc7ac\ubc29\ubb38\uc744 \ud588\ub294\uc9c0 \ubd84\uc11d\ud574\uc57c \ud569\ub2c8\ub2e4. \uba87 \ubc88 \ubc29\ubb38\ud574\uc11c \uac00\uc785\ud558\ub294\uc9c0, \uba87 \ubc88 \ubc29\ubb38\ud574\uc11c \uad6c\ub9e4\ud558\ub294\uc9c0\ub97c\ubd84\uc11d\ud574\uc57c \ud569\ub2c8\ub2e4.\u00a0\uc11c\ube44\uc2a4\u00a0\ucd08\uae30\u00a0\ub9cc\uc871\ub3c4\ub97c\u00a0\uc54c\u00a0\uc218\u00a0\uc788\ub294\u00a0\uac00\uc7a5\u00a0\uc9d1\uc911\ud574\uc57c\ud558\ub294\u00a0\uc601\uc5ed\uc785\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u00a0 Referral :\u00a0\uc0ac\uc6a9\uc790\uac00\u00a0\uc790\ubc1c\uc801\u00a0\ubc14\uc774\ub7f4,\u00a0\uacf5\uc720\ub97c\u00a0\uc77c\uc73c\ud0a4\uace0\u00a0\uc788\ub294\uac00<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>\uc0ac\uc774\ud2b8\u00a0\uac00\uc785\ucc44\ub110\uc744\u00a0\ubd84\uc11d\u00a0\uc880\u00a0\ud558\uc2e0\u00a0\ubd84\ub4e4\uc740\u00a0\ub300\ubd80\ubd84\uc758\u00a0\uac00\uc785\uc694\uc18c\uac00\u00a0\u201c\uc9c0\uc778\ucd94\ucc9c\u201d\uc778\u00a0\uac83\uc744\u00a0\uc54c\uace0\u00a0\uc788\uc744\u00a0\uac81\ub2c8\ub2e4.\u00a0\uace0\uac1d\ub4e4\uc774\u00a0\uc6b0\ub9ac\ub97c\u00a0\uc120\ud0dd\ud558\ub294\u00a0\uac00\uc7a5\u00a0\ud070\u00a0\uc6d0\uc778\uc740\u00a0\uacb0\uad6d\u00a0\uc8fc\ubcc0\uc758\u00a0\uc785\uc18c\ubb38\uacfc\u00a0\uae30\uc874\uc5d0\u00a0\uc6b0\ub9ac\u00a0\uc11c\ube44\uc2a4\ub97c\u00a0\uccb4\ud5d8\ud55c\u00a0\uace0\uac1d\ub4e4\uc758\u00a0\ucd94\ucc9c\uc785\ub2c8\ub2e4.\u00a0\u00a0\uace0\uac1d\ucd94\ucc9c\uc740\u00a0\uc11c\ube44\uc2a4\u00a0\ud655\uc0b0\uc5d0\u00a0\uac00\uc7a5\u00a0\ud575\uc2ec\uc801\uc778\u00a0\uc694\uc18c\uc785\ub2c8\ub2e4.\u00a0\uc6b0\ub9ac\uc758\u00a0\uc11c\ube44\uc2a4\ub098\u00a0\uc81c\ud488\uc744\u00a0\uc5b4\ub5bb\uac8c\u00a0\ucd94\ucc9c\ud558\uace0\u00a0\uc788\ub294\uc9c0,\u00a0\ucd94\ucc9c\u00a0\uc9c0\uc218\ub294\u00a0\uba87\u00a0\uc810\uc778\uc9c0\ub97c\u00a0\uc9c0\ud45c\u00a0\ud560\u00a0\uc218\u00a0\uc788\uc2b5\ub2c8\ub2e4. SNS\u00a0\uacf5\uc720\uac00\u00a0\uc5bc\ub9c8\ub098\u00a0\ub418\ub294\uc9c0\u00a0\ud639\uc740\u00a0\uc124\ubb38\uc870\uc0ac\ub97c\u00a0\ud1b5\ud574\uc11c\u00a0\ucd94\ucc9c\u00a0\uc810\uc218\uac00\u00a0\uba87\u00a0\uc810\uc778\uc9c0\ub97c\u00a0\ud1b5\ud574\uc11c\u00a0\uc54c\u00a0\uc218\u00a0\uc788\uc2b5\ub2c8\ub2e4.\u00a0\ucd5c\uadfc\uc5d0\ub294\u00a0\uad6c\uae00\ub3c5\uc2a4\ub098\u00a0\ub124\uc774\ubc84\ub3c5\uc2a4\ub97c\u00a0\ud1b5\ud574\uc11c\ub3c4\u00a0\uc27d\uac8c\u00a0\uc9c4\ud589\uc774\u00a0\uac00\ub2a5\ud569\ub2c8\ub2e4. SNS \uacf5\uc720 \ubc84\ud2bc\uc774\ub098, \ud639\uc740 \uc124\ubb38\uc870\uc0ac\ub098 \uc5b4\ub5a4 \ud615\ud0dc\ub85c\ub4e0 \uc11c\ube44\uc2a4\uc5d0 \ub9de\ub294 \uc22b\uc790\ub85c \uce21\uc815 \ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \ub9cc\ub4dc\uc138\uc694<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u00a0 Revenue :\u00a0\ucd5c\uc885\u00a0\ubaa9\uc801(\ub9e4\ucd9c)\uc73c\ub85c\uc5f0\uacb0\ub418\uace0\u00a0\uc788\ub294\uac00<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>\ub9e4\ucd9c\uc804\ud658\uc774\u00a0\uc5bc\ub9c8\ub098\u00a0\ub418\uace0\u00a0\uc788\ub294\uc9c0\uc5d0\u00a0\ub300\ud55c\u00a0\uc9c0\ud45c\uc785\ub2c8\ub2e4.\u00a0\uc5b4\ub5bb\uac8c\u00a0\uc124\uc815\uc744\u00a0\ud558\ub294\uc9c0\uc5d0\u00a0\ub530\ub77c\uc11c\u00a0\ubd10\uc57c\ud558\ub294\u00a0\uc601\uc5ed\uc774\u00a0\ub2ec\ub77c\uc9c0\uae30\ub294\u00a0\ud558\uc9c0\ub9cc,\u00a0\uc720\uc785\ub300\ube44\ub9e4\ucd9c,\u00a0\ud68c\uc6d0\uac00\uc785\ub2f9\u00a0\ub9e4\ucd9c,\u00a0\uad11\uace0\ube44\ub2f9\u00a0\ub9e4\ucd9c\u00a0\ub4f1\ub4f1\u00a0\uc0c1\ud669\uc5d0\u00a0\ub530\ub978\u00a0\uce21\uc815\uc9c0\ud45c\ub4e4\uc744\u00a0\uc124\uc815\ud558\uba74\u00a0\uc88b\uc744\u00a0\uac83\u00a0\uac19\uc2b5\ub2c8\ub2e4.\u00a0\ub2e8\uc21c\ud788\u00a0\ub9e4\ucd9c\uc774\u00a0\uc5bc\ub9c8\ub098\uc62c\ub77c\uac00\ub294\uc9c0\u00a0\uadf8\ub9bc\uc744\u00a0\uad6c\uacbd\ud558\ub294\u00a0\uac83\uc774\u00a0\uc544\ub2c8\ub77c\u00a0\uc801\uc5b4\ub3c4\u00a0\uc5b4\ub514\uc11c\u00a0\uc628\u00a0\ub9e4\ucd9c\uc778\uc9c0,\u00a0\uc804\ud658\u00a0\ube44\uc6a9\uc740\u00a0\uc5bc\ub9c8\ub098\u00a0\uc18c\uc694\ub418\uc5c8\ub294\uc9c0\u00a0\ub4f1\ub4f1\uc744\u00a0\uc9c0\uc18d\uc801\uc73c\ub85c\ubaa8\ub2c8\ud130\ub9c1\ud558\ub294\uac8c\u00a0\uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\ubcf8\ubb38 :\u00a0<a href=\"http:\/\/pinetreeopenclass.com\/board\/free\/read.html?no=122&amp;board_no=3001\">http:\/\/pinetreeopenclass.com\/board\/free\/read.html?no=122&amp;board_no=3001<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Acquisition(\ud68d\ub4dd) :\u00a0\uc6b0\ub9ac\u00a0\uc11c\ube44\uc2a4\ub97c\u00a0\uc5b4\ub514\uc11c\u00a0\uc5b4\ub5bb\uac8c\u00a0\uc811\ud558\uace0\u00a0\uc788\ub294\uac00? \uc6b0\ub9ac\ub098\ub77c\uac00\u00a0\uadf8\u00a0\ub3d9\uc548\u00a0\uc9d1\uc911\ud574\uc628\u00a0\u2018\uc628\ub77c\uc778\ub9c8\ucf00\ud305\u2019\uc758\uc601\uc5ed\uc785\ub2c8\ub2e4.\u00a0\uace0\uac1d\ub4e4\uc774\u00a0\uc5b4\ub514\uc11c\u00a0\uc5b4\ub5bb\uac8c\u00a0\ubc29\ubb38\ud558\ub294\uc9c0\ub97c\u00a0\ubaa8\ub978\ub2e4\uba74,\u00a0\uc5b4\ub514\ub2e4\u00a0\ub3c8\uc744\u00a0\uc4f0\uac70\ub098\ub9c8\ucf00\ud305\uc744\u00a0\ud574\uc57c\ud558\ub294\uc9c0\u00a0\ubaa8\ub978\ub2e4\ub294\u00a0\uc774\uc57c\uae30\uc785\ub2c8\ub2e4.\u00a0\uace0\uac1d\ub4e4\uc774\u00a0 \uc5b4\ub514\uc11c\u00a0\uc624\ub294\uc9c0=&gt;\uc5b4\ub514\uc5d0\u00a0\ubaa8\uc5ec\u00a0\uc788\ub294\uc9c0=&gt;\uace0\uac1d\u00a0\ud2b9\uc131\uc774\u00a0\ubb34\uc5c7\uc778\uc9c0\uae4c\uc9c0\u00a0\uace0\ubbfc\ud560\u00a0\uc218\u00a0\uc788\uc5b4\uc57c\u00a0\ud569\ub2c8\ub2e4. &nbsp; \u00a0 Activation :\u00a0\uc0ac\uc6a9\uc790\uac00\u00a0\ucc98\uc74c\u00a0\uc11c\ube44\uc2a4\ub97c\u00a0\uc774\uc6a9\ud560\u00a0\ub54c,\u00a0\uae0d\uc815\uc801\uc778\u00a0\uacbd\ud5d8\uc744\u00a0\uc81c\uacf5\ud558\ub294\uac00 &nbsp; \ucd5c\uadfc\u00a0\ub79c\ub529\ud398\uc774\uc9c0\uc5d0\u00a0\ub300\ud55c\u00a0\uac1c\ub150\ub4e4\uc774\u00a0\ub9ce\uc774\u00a0\uc5b8\uae09\ub418\uace0\u00a0\uc788\ub294\ub370\uc694.\u00a0\u00a0\uace0\uac1d\ub4e4\uc774\u00a0\uc6b0\ub9ac\u00a0\uc0ac\uc774\ud2b8\uc5d0\u00a0\ucc98\uc74c\u00a0\ub4e4\uc5b4\uc624\uba74\u00a0\uc5b4\ub5a4\u00a0\uc561\uc158\uc744\u00a0\ud558\ub294\uc9c0\uc5d0\u00a0\ub300\ud55c\ubd84\uc11d\uc785\ub2c8\ub2e4.\u00a0\uc774\ud0c8\ub960\uc740\u00a0\uc5bc\ub9c8\uc778\uc9c0,\u00a0\uccab\u00a0\ud398\uc774\uc9c0\uc5d0\uc11c\u00a0\uc5b4\ub514 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